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Research papers

Joining the dots to join hands across the globe

This paper forms a case study of the ways in which market research has formed the bedrock of the success of the SURF Survivors' found, the charity fundraising for, and supporting the survivors of the Rwandan genocide. The first part focuses on the...

Catalogue: Congress 2016: #WOW
Authors: Will Goodhand, Kelsey Finnegan
Company: KANTAR TNS Malaysia
September 22, 2016
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Citation

Goodhand and Finnegan (2016a, September 22). Joining the dots to join hands across the globe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/joining-the-dots-to-join-hands-across-the-globe-8878